Under a strategy of steady and sustainable international expansion, Want Want Group—a renowned food company with more than 60 years of development—selected Vietnam as the first country outside China to establish a manufacturing facility. This decision clearly reflects the Group’s long-term vision to expand its presence in Southeast Asia and further strengthen its global supply chain.
Want Want Vietnam is located in the heart of the Mekong Delta, a region known for its abundant, high-quality, and stable rice resources. With advanced production and R&D teams and the use of Mekong rice, the factory has laid a solid foundation for the quality and distinctive flavor of Want Want’s rice cracker products. Leveraging more than 40 years of experience in rice-based snack manufacturing, Want Want has grown into one of the world’s leading rice cracker producers. The Vietnam facility is positioned as a modern, large-scale manufacturing hub, playing a vital role in the Group’s global supply system.
In parallel, Want Want Vietnam continues to drive product innovation and portfolio diversification, offering a wide range of products including rice crackers, gummies, snack foods, ice cream, and dairy-based beverages. The company has fully implemented international quality and food safety management systems and obtained certifications such as BRC, HACCP, and Halal, thereby actively expanding OEM and export operations and steadily reinforcing its position as a strategic production center of Want Want Group in Southeast Asia.